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The Price and Value Journey Blog
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3 days ago
Prune to Prosper in Your Business
Reflections on the business lessons a successful Christmas tree farm has for those of us in professional services.
5 days ago
Book Signing for The Generosity Mindset
A book signing for The Generosity Mindset at Libery Books, Lawrenceville, GA
Dec 11
A Counter to the Mindset of Inadequacy
The Generosity Mindset™ offers a way out of the mindset of inadequacy.
Dec 9
Beyond the Ordinary
Thoughts on differentiation for service providers after seeing a sign for whole hogs at Publix Super Markets.
Dec 5
Why You Must Have a Premium Offer at a Premium Price
A couple of "low-cost" airlines have finally added first-class; many service providers operate like all their clients should be first class.
Nov 26
A Handy Guide for Coaches Considering Black Friday Discounts
A quick and handy guide for coaches considering Black Friday discounts for their service offerings.
Aug 27
It Doesn't Matter Who Doesn't Hire You
Relax, professional service provider. Not everyone needs to be your client for you to succeed.
Aug 19
To Build Authority, Stop the Tease
Holding back answers in a salesy presentation doesn't build authority. Offering value does.
Jul 1
Be Wary of Dependence on Social Media Marketing
Be wary of dependence on social media for marketing your expertise. Recent news from Paramount and MTV News illustrates why.
Jun 26
The Price and Value Journey of Delta Airlines
Instead of competiting on price, twenty years ago Delta Airlines began a focus on customer-perceived value. They haven't looked back since.
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