Be Wary of Dependence on Social Media Marketing
Be wary of dependence on social media for marketing your expertise. Recent news from Paramount and MTV News illustrates why.
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The Price and Value Journey Blog
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Jun 26
The Price and Value Journey of Delta Airlines
Instead of competiting on price, twenty years ago Delta Airlines began a focus on customer-perceived value. They haven't looked back since.
Jun 20
How Will You Handle Your Celebrity?
How Stephen Curry handles his celebrity models The Generosity Mindset: offering value, acting with generosity, and impacting positively.
Jun 20
Deferred Maintenance
Service issues with the German national railway prompted this commentary on deferred maintenance and your reinvestment in your business.
Jun 5
Why Clients Don't Care About Your Costs
Clients are like cats, and rightly so. Even the ones who love you dearly have limits on that love: they don't really care about your costs.
Jun 3
How Long Did It Take to Write the Book?
The real answer to "how long did it take to write the book" involves the lifetime sum of your experiences and those who assisted you.
Jun 2
The Dark Side of Life Coaching
Be very careful with "coach the coach" organizations that promise to set up you in life coaching and do nothing more than take your money.
May 29
Summer Reading (and Listening) Lists
Several recommendations for your professional and personal development.
May 27
What Will Not Change
We focus a lot on change, but what we sometimes don't consider enough is what will not change, and how we should therefore run our business.
May 22
Building Relationships Through Reciprocity
You will be successful building relationships through reciprocity if you genuinely give to others without strings attached.
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