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The Price and Value Journey Blog
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It Doesn't Matter Who Doesn't Hire You
Relax, professional service provider. Not everyone needs to be your client for you to succeed.
Aug 28, 2024


To Build Authority, Stop the Tease
Holding back answers in a salesy presentation doesn't build authority. Offering value does.
Aug 20, 2024


Changing Client Values Require Dialogues
Intangible value is a complex thing. It changes over time and by circumstance, even with the same person.
Jul 16, 2024


Be Wary of Dependence on Social Media Marketing
Be wary of dependence on social media for marketing your expertise. Recent news from Paramount and MTV News illustrates why.
Jul 2, 2024


The Price and Value Journey of Delta Airlines
Instead of competiting on price, twenty years ago Delta Airlines began a focus on customer-perceived value. They haven't looked back since.
Jun 27, 2024


How Will You Handle Your Celebrity?
How Stephen Curry handles his celebrity models The Generosity Mindset: offering value, acting with generosity, and impacting positively.
Jun 21, 2024


Deferred Maintenance
Service issues with the German national railway prompted this commentary on deferred maintenance and your reinvestment in your business.
Jun 20, 2024


Why Clients Don't Care About Your Costs
Clients are like cats, and rightly so. Even the ones who love you dearly have limits on that love: they don't really care about your costs.
Jun 6, 2024


How Long Did It Take to Write the Book?
The real answer to "how long did it take to write the book" involves the lifetime sum of your experiences and those who assisted you.
Jun 4, 2024


The Dark Side of Life Coaching
Be very careful with "coach the coach" organizations that promise to set up you in life coaching and do nothing more than take your money.
Jun 3, 2024
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