The Fallacies of Personal Branding
Personal branding is vital, but there's a fallacy to it that many miss. It's not about you, per se.
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Jan 18
How to Be a Superb Podcast Guest
I’ve interviewed and/or produced enough podcast episodes to hear from over 2,500 guests. At this point, I’m not sure what it is that I...
Nov 16, 2023
What is The Generosity Mindset™?
Why is a book on your mindset in business, value discovery, pricing called The Generosity Mindset?
Oct 24, 2023
Pricing By a Formula
Should you set your price by a formula? This post weighs the pros and cons.
Sep 13, 2023
A Lesson from Selecting a Book Cover
Book covers are a major determinant of whether potential customers buy the book. There's a lesson for service providers here.
Apr 26, 2023
Wanting to Help Everyone is a Terrible Business Model
Wanting to help everyone--the mindset of helping--is a strategy that will eventually run you and your business into the ground.
Apr 18, 2023
How To Know Your Service Options are Mispriced
I’ve run into several professional services providers who have introduced service options in their practice, but there’s a snag with how...
Mar 7, 2023
What Strategic Thinking Reveals
I was recently visiting with an IT services provider, and we were talking about pricing, positioning, and client fit. As he talked about...
Mar 6, 2023
A Guaranteed Way to Always Have Something to Post on LinkedIn (and your blog)
A Guaranteed Way to Always Have Something to Post on LinkedIn (and your blog) It’s quite simple: Keep a list of questions you get from...
Mar 2, 2023
Irony in Marketing
"The Most Interesting Man in the World" was a campaign that featured an older gentleman in situations and delivering lines that were...
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