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The Price and Value Journey Blog
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Dec 9
Beyond the Ordinary
Thoughts on differentiation for service providers after seeing a sign for whole hogs at Publix Super Markets.
Jul 15
Changing Client Values Require Dialogues
Intangible value is a complex thing. It changes over time and by circumstance, even with the same person.
Jun 26
The Price and Value Journey of Delta Airlines
Instead of competiting on price, twenty years ago Delta Airlines began a focus on customer-perceived value. They haven't looked back since.
Jun 5
Why Clients Don't Care About Your Costs
Clients are like cats, and rightly so. Even the ones who love you dearly have limits on that love: they don't really care about your costs.
May 1
Unseen Value
Intangible value is like a glacier: it's unseen and unrecognized, but it's the fundamental underpinning to how clients perceive your value.
Apr 26, 2023
Wanting to Help Everyone is a Terrible Business Model
Wanting to help everyone--the mindset of helping--is a strategy that will eventually run you and your business into the ground.
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