Feb 9Mindsets That Hold You Back in Your BusinessIn a survey I conducted during a recent workshop, the mindsets of helping and comparison polled highest.
Nov 12, 2019“Should I Price My Service Lower When I’m Starting Out?”There's a much better and safer alternative to lowering your prices when you're first starting your business.
Apr 17, 2018Your Pricing is a Signal to CustomersPricing signals quality, and it can also signal inferiority of a product or service. A wood craftsman's story illustrates the point.
