Be wary of dependence on social media for marketing your expertise. Recent news from Paramount and MTV News illustrates why.

Do you really understand the competition? It's invariably not other service providers in your same discipline or industry.

Your competitors are not those who start something, but 𝙩𝙝𝙤𝙨𝙚 𝙬𝙝𝙤 𝙖𝙧𝙚 𝙖𝙘𝙩𝙪𝙖𝙡𝙡𝙮 𝙙𝙤𝙞𝙣𝙜 𝙩𝙝𝙚 𝙩𝙝𝙞𝙣𝙜.

I’ve interviewed and/or produced enough podcast episodes to hear from over 2,500 guests. At this point, I’m not sure what it is that I...

Pricing signals quality, and it can also signal inferiority of a product or service. A wood craftsman's story illustrates the point.