Be Wary of Dependence on Social Media Marketing
Be wary of dependence on social media for marketing your expertise. Recent news from Paramount and MTV News illustrates why.
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The Price and Value Journey Blog
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May 21
Who are Your Competitors, Really?
Do you really understand the competition? It's invariably not other service providers in your same discipline or industry.
Mar 26
Active Podcasts on the Decline
Your competitors are not those who start something, but ๐ฉ๐๐ค๐จ๐ ๐ฌ๐๐ค ๐๐ง๐ ๐๐๐ฉ๐ช๐๐ก๐ก๐ฎ ๐๐ค๐๐ฃ๐ ๐ฉ๐๐ ๐ฉ๐๐๐ฃ๐.
Jan 18
How to Be a Superb Podcast Guest
Iโve interviewed and/or produced enough podcast episodes to hear from over 2,500 guests. At this point, Iโm not sure what it is that I...
Apr 17, 2018
Your Pricing is a Signal to Customers
Pricing signals quality, and it can also signal inferiority of a product or service. A wood craftsman's story illustrates the point.
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