I've seen it too many times: service providers, particularly early in their business, creating a false choice between being virtuous and being profitable. Between serving others and serving themselves. Between being honorable and increasing their value. These dichotomies are false.

In a survey I conducted during a recent workshop, the mindsets of helping and comparison polled highest.

Wanting to help everyone--the mindset of helping--is a strategy that will eventually run you and your business into the ground.