Do you really understand the competition? It's invariably not other service providers in your same discipline or industry.

When clients look to hire an attorney, they assume expertise. Their decision is grounded in intangible qualities of the professional.

A big thanks to Melanie Johnson and Jenn Foster for inviting me as a guest on the Elite Expert Insider Podcast to discuss my book, The...

Book covers are a major determinant of whether potential customers buy the book. There's a lesson for service providers here.