Who are Your Competitors, Really?
Do you really understand the competition? It's invariably not other service providers in your same discipline or industry.
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The Price and Value Journey Blog
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May 19
It's All About the Lawyer, Not the Law School
When clients look to hire an attorney, they assume expertise. Their decision is grounded in intangible qualities of the professional.
Mar 25
Guest Appearance on the Elite Expert Insider Podcast
A big thanks to Melanie Johnson and Jenn Foster for inviting me as a guest on the Elite Expert Insider Podcast to discuss my book, The...
Sep 13, 2023
A Lesson from Selecting a Book Cover
Book covers are a major determinant of whether potential customers buy the book. There's a lesson for service providers here.
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