Jessie Broussard, Chief Marketing Officer of top 50 accounting firm Frazier & Deeter, warns against the use of a phrase that's often a cliché in the marketing lingo of some firms: "trusted advisor."

A couple of "low-cost" airlines have finally added first-class; many service providers operate like all their clients should be first class.

The real answer to "how long did it take to write the book" involves the lifetime sum of your experiences and those who assisted you.

Do you really understand the competition? It's invariably not other service providers in your same discipline or industry.

When clients look to hire an attorney, they assume expertise. Their decision is grounded in intangible qualities of the professional.

Your business is a journey. It's your own uniquely beautiful and fulfilling trek, with all the hills, valleys, stops, and detours.

What the experience of fraternity members and professional service providers have in common.

Thoughts on sushi, the concept of "too good to be true," and value conversations as acts of generous service.

Intangible value is like a glacier: it's unseen and unrecognized, but it's the fundamental underpinning to how clients perceive your value.

What should you do when you get asked, "how much for an hour of your time?"

The intangible value renters find in self-storage units offers a lesson for professional services providers.

The limit for the number of books a self-publisher can upload to Amazon in one day is now three. When Amazon first started, there was no...

Your competitors are not those who start something, but 𝙩𝙝𝙤𝙨𝙚 𝙬𝙝𝙤 𝙖𝙧𝙚 𝙖𝙘𝙩𝙪𝙖𝙡𝙡𝙮 𝙙𝙤𝙞𝙣𝙜 𝙩𝙝𝙚 𝙩𝙝𝙞𝙣𝙜.

The mission of Rotary ("Service above Self") and the work of these members made them a receptive audience for "The Generosity Mindset."

“I don’t want to give away all my stuff!” You’ve undoubtedly heard this phrase from service providers who are thinking about developing a...

There's a paradox in The Generosity Mindset™, but it's not as counterintuitive as it seems.

Personal branding is vital, but there's a fallacy to it that many miss. It's not about you, per se.

I’ve interviewed and/or produced enough podcast episodes to hear from over 2,500 guests. At this point, I’m not sure what it is that I...

Mistakes happen. Client perceptions of value received change. It’s how you handle them that distinguishes you as a professional of value in

Why is a book on your mindset in business, value discovery, pricing called The Generosity Mindset?