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From Haircuts to High-End Services: Staying Relevant When Clients Cut Back
How do you respond when your clients begin to exhibit signs of stress, budget constraints, or uncertainty? Here are six suggestions on how to remain relevant for your clients.
6 days ago

4 Mindset Traps That Keep You Undervalued (And What They Really Mean)
Several statements that lead to mindset traps and mental baggage that get in the way of delivering client-perceived value.
Apr 1

Frame Your Price with Your Impact
As a service provider, you often face a challenge similar to Caitlyn Clark. Your impact is substantial, yet often invisible unless you frame it through your conversations with clients.
Feb 18

Prune to Prosper in Your Business
Reflections on the business lessons a successful Christmas tree farm has for those of us in professional services.
Dec 19, 2024

Beyond the Ordinary
Thoughts on differentiation for service providers after seeing a sign for whole hogs at Publix Super Markets.
Dec 9, 2024

A Handy Guide for Coaches Considering Black Friday Discounts
A quick and handy guide for coaches considering Black Friday discounts for their service offerings.
Nov 26, 2024

To Build Authority, Stop the Tease
Holding back answers in a salesy presentation doesn't build authority. Offering value does.
Aug 20, 2024

The Price and Value Journey of Delta Airlines
Instead of competiting on price, twenty years ago Delta Airlines began a focus on customer-perceived value. They haven't looked back since.
Jun 27, 2024

Why Clients Don't Care About Your Costs
Clients are like cats, and rightly so. Even the ones who love you dearly have limits on that love: they don't really care about your costs.
Jun 6, 2024


Gwinnett Entrepreneur Center Workshop on The Generosity Mindset
One week from today, on May 29th, 2024, I'll be at the Gwinnett Entrepreneur Center discussing my book, The Generosity Mindset. In this...
May 22, 2024

Who are Your Competitors, Really?
Do you really understand the competition? It's invariably not other service providers in your same discipline or industry.
May 21, 2024

It's All About the Lawyer, Not the Law School
When clients look to hire an attorney, they assume expertise. Their decision is grounded in intangible qualities of the professional.
May 20, 2024

"Too Good to be True"
Thoughts on sushi, the concept of "too good to be true," and value conversations as acts of generous service.
May 9, 2024

The Generosity Mindset Selected for the Gwinnett Entrepreneur Center Small Business Book Club
"The Generosity Mindset" selected for the Gwinnett Entrepreneur Center Small Business Book Club
Apr 24, 2024

What’s The Value of a Self-Storage Unit?
The intangible value renters find in self-storage units offers a lesson for professional services providers.
Apr 23, 2024


Guest Appearance on the Elite Expert Insider Podcast
A big thanks to Melanie Johnson and Jenn Foster for inviting me as a guest on the Elite Expert Insider Podcast to discuss my book, The...
Mar 26, 2024


Guest Appearance on the Unpolished MBA Podcast with Monique Mills
I joined Monique Mills on her Unpolished MBA podcast to discuss my book, The Generosity Mindset.
Mar 12, 2024

Are You Having Buyer's Remorse?
Mistakes happen. Client perceptions of value received change. It’s how you handle them that distinguishes you as a professional of value in
Jan 4, 2024

A Lesson from Selecting a Book Cover
Book covers are a major determinant of whether potential customers buy the book. There's a lesson for service providers here.
Sep 14, 2023

Wanting to Help Everyone is a Terrible Business Model
Wanting to help everyone--the mindset of helping--is a strategy that will eventually run you and your business into the ground.
Apr 27, 2023
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